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Gone are the days, where hardware was the USP for mobile manufactures. Higher the specs, higher the price and higher the selling rate. With entry of Chinese Manufactures and low production costs, Hardware is no more a USP for any manufacturers which is making to turn manufacturing companies focus on to Software.
Apple knows it for long time, Hardware is a factor that helps sale of the product but software is the key to retain the customer for a very long time and for that very particular reason you wont find much fancy hardware on Apple Mobiles but a series of Continuous updates to its OS. As an average you can expect a 3years software updates on I-Phones, further which slows down the mobile.
But when it comes to Android, being an Open-source software from Search Giant Google, many mobile manufacturers uses their Android OS but very few like Nexus Series, Motorola, Samsung etc., will provide on-going support to OS upgrades that too a maximum of two Major upgrades on higher side(If Mobiles are considered as their flagships, not all mobiles in same brand will get updates). And few manufacturers will just forget to provide any updates or any security patches released by Android.
Now, with rapidly changing dynamics and Apple being taking on its Rivals on all Major Smartphone markets, Companies started thinking on to provide a long term support not only in terms of Hardware but also in terms of Software under Android One project which has been ambitiously started by Google to provide on-going software support for all Android one mobiles by giving Major Updates(next two versions of OS update) and the mobiles which will get manufactured under Android One Project will come with near Stock Android experience with regular security patches and will be the first in class mobiles to receive next OS upgrade.
This is definitely a good move by Google and its Manufacturing partners like Micromax, Motorola, Xiaomi for bringing Android One features to low and mid range smartphone.
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